Pitch Perfect
Download PDF How to Talk About Your Business Like You Mean It This is your crash course in standing out […]
My Internship at CEED: A First-Hand Look for Future Co-op Students
Download PDF Hello future co-op students! If you’re thinking about a role in entrepreneurship support or communications, let me tell […]
Reward The Behavior You Seek
Download PDF Reward the Behavior You Seek: Rethinking How First-Time Entrepreneurs Set Prices When most first-time entrepreneurs start setting prices, […]
COGS Playbook Part 4: Your Action Plan from Setup to Scale
Action Playbook Step-by-Step: Setting Up Your COGS Tracking Managing COGS starts with building a system that captures the right information […]
COGS Playbook Part 3: Real-World COGS Applications and Tools
Industry Case Studies Coffee Shop In a coffee shop, COGS includes every cost directly tied to making and selling a […]
7 Expansion Loan Red Flags
Download PDF Get the Green Light: 7 Red Flags to Avoid in Your Expansion Loan Application Growth is thrilling. It’s […]
COGS Playbook Part 2: How to Calculate Your True Cost of Doing Business
Breaking Down COGS Let’s get into the math of calculating Cost of Goods Sold. The first example will deal with […]
COGS Playbook Part 1: The Hidden Number That Makes or Breaks Your Business
Why a COGS Playbook Matters When you run a business, money flows in and out every single day. Customers pay […]
Resilience Rituals
Download PDF Resilience Rituals: Daily Habits That Keep Entrepreneurs Grounded Entrepreneurship is a wild ride. Some days you feel unstoppable. […]
Brushstrokes of Purpose – Enhancing Creative Chaos with Structured Innovation Steps
Download PDF It’s 11:47 p.m. and Maya—abstract painter turned e commerce owner—refreshes her Shopify dashboard: 0 sales today. Her canvases […]
The Value of Feedback
Download PDF Rethinking the Business Plan When most people hear the phrase business plan, they picture a thick document tucked […]
Why Undercapitalizing Your New Business Means You’re Stuck in the Driveway
Download PDF Why Undercapitalizing Your New Business Means You’re Stuck in the Driveway Starting and growing a new business is […]
Counting Hours, Counting Sales
Download PDF The Income Rollercoaster I spent most of my professional career working on commission. There was no steady bi-weekly […]
The Business of the Broken Piano
The Night of the Broken Piano In January 1975, jazz pianist Keith Jarrett walked into the Cologne Opera House expecting […]
Google Search vs LLM Search: What It Means for Your Brand
Download PDF “If the AI mentions your name directly, that’s the new gold.” Two fundamentally different search experiences are competing […]